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Why More Dentists are Embracing Patient Engagement Software

Callie Norton
February 6, 2023
5
min read

Dental patient engagement software has become the go-to solution for dentists in a fast-growing industry to help manage daily operations. Meeting patients’ high standards and leveling with competition in today’s digital environment can be challenging for dentists. Many are motivated to seek high-tech solutions now.

If your practice could use some relief, you’re not alone. Here are a few ways other dentists have benefited from investing in a multi-purpose, cloud-based dental software solution — helping them make sizable differences that drive growth.

Benefits of Dental Patient Engagement Software

A patient engagement platform for dentists changes the way practices interact with their patients. Unlike traditional dental practice management software, it prioritizes enhancing patient experiences and communication.

Online Appointment Scheduling

Online appointment booking is one of the critical components of managing a dental patient’s treatment journey. Today, 67% of patients prefer online scheduling. A confusing booking process can negatively impact their perception of the practice and prevent them from reaching out to your practice.

According to Accenture, it takes less than a minute to book an appointment online and an average of 8 minutes to schedule one by phone. Allowing patients to schedule visits and make changes easily without calling the office streamlines the process and saves time for both patients and staff. 

Doctible’s smart online scheduler lets you reach the widest audience possible. Additionally, because 40% of appointments are reserved after business hours, Doctible’s software solution offers a 24/7 scheduling tool, allowing patients to book any time after hours.

Real-Time Patient Engagement

dentist explains details on tablet to patient

Every interaction with your patients matters — effective patient engagement directly impacts their experience with your dental practice. Responsiveness from your staff, automated dental reminders, and customized messaging make a real difference in how patients think about the care you provide.

For that reason, savvy dentists use Doctible’s dental patient engagement software to forge better, more efficient connections with patients with personalized task automation. Better connections mean better patient experience and more positive reviews and referrals for practices.

SMS Texting

Real-time communication (such as two-way texting and automation) is fundamentally better for patient engagement. Now more than ever, patients prefer texting

Requiring all communication to run through phone calls or email channels can be interpreted as inflexible and inconsiderate. Many patients don’t have the time to call your office or check their email inboxes frequently enough. As a result, their pre- and post-appointment engagement suffers — and so does your reputation.

Real-time conversations make it easy for your patients to reach out to your practice with questions. Texting also saves time at the front desk and allows patients to be more aware of — and involved in — their care.

Automated Appointment Reminders

Customized appointment reminders also directly benefit your calendar, and 78% of patients surveyed in one study said they want to receive them. This feature cuts down on phone calls to confirm appointments. 

Text and voice reminders are sent automatically, allowing patients to let practices know whether they’ll make their appointment or if they need to reschedule. With these convenient reminders, missed appointment rates are reduced by 38%.

Fewer no-shows curb costs as dentists aren’t spending extra money on staff hours and wasted time. They also reduce appointment backlogs. As an added bonus, Doctible gives patients a heads-up if traffic may interfere with their commute to an appointment, reducing late arrivals. 

Reputation Management

woman makes selections on tablet

Patient communication nourishes a dental practice’s reputation, and poor communication can be detrimental to a practice’s health. The foundation of good communication is the ability to listen.

Doctible’s patient feedback management features let you listen to your patients and give you specific insight into patients’ experiences. Multiple forms of feedback from patients detail what dentists are doing well and how they can improve their operations.

With automated post-appointment review invitations, your practice can collect valuable patient feedback and identify areas that need work.

Sean T., a dental practice owner, highlighted the advantages of using Doctible to gain more reviews:

"Doctible simplifies the process for patients to write reviews on sites such as Google and Facebook, which makes it easy for offices to increase the number of quality reviews they receive from patients."

What’s more, Doctible filters negative reviews by sending them directly to you instead of posting them online so you can manage your online reputation and maintain your high star rating. Plus, Doctible shows patient satisfaction trends, which reveal the bigger picture of how you’re doing with patients. 

The online reviews you gain from reputation management features do more than help you clean up your act. They enhance your online visibility, positioning your practice higher in search rankings. And with better local search engine optimization (more commonly known as local SEO), more patients will find you.  

Customized Dental Marketing Strategies

arrow on target

Since the rise of the digital age, dental marketing has changed dramatically. Healthcare professionals now need access to data to remain competitive. With Doctible, you can leverage analytics and patient feedback to tailor your marketing efforts. 

Use collected data to create personalized email campaigns for announcements, discounts, and holiday greetings to keep your practice top of mind for your patients. Track metrics such as open rates and campaign reach to refine your messaging and continue boosting patient engagement.

What’s more, Doctible Campaigns allows you to actively monitor the effectiveness of your messaging with metrics like open rate and campaign reach.

Doctible is HIPAA-Compliant

Doctible’s software ensures your practice stays safe and secure. For example, HIPAA-compliant texting allows you to securely communicate sensitive information to patients. This feature is also compliant with Telephone Consumer Protection Act (TCPA) regulations. Maintaining HIPAA compliance is crucial for protecting patient privacy and avoiding legal issues. With Doctible, you can be sure that all patient communication remains confidential and secure.

Manage Patient Experience with Doctible’s Dental Patient Engagement Software

Better patient communication, a stellar reputation, and greater online visibility are essential to running a business in the dental industry today. But without the right software, it’s a steep hill to climb. You don’t want to fall behind.

Dental patient engagement software simplifies and automates tasks to give all patients the best experience possible. Using a top-rated, centralized platform like Doctible helps practices form better connections and become well-established, highly-rated dental practices with room to grow.

Learn more when you schedule a demo!

References

Barnes, E., Bullock, A., & Chestnutt, I. G. (2022). “It’s their mouth at the end of the day”: Dental professionals’ reactions to oral health education outcomes. British Dental Journal, 1–7. https://doi.org/10.1038/s41415-022-4978-z

Moojedi, B. (2022, December 7). Tech and marketing trends that will impact the dental industry in 2023. Dental Economics. https://www.dentaleconomics.com/practice/article/14285815/tech-and-marketing-trends-that-will-impact-the-dental-industry-in-2023

Zallman, L., Bearse, A., West, C., Bor, D., & McCormick, D. (2016). Patient preferences and access to text messaging for health care reminders in a safety-net setting. Informatics for Health and Social Care, 42(1), 32–42. https://doi.org/10.3109/17538157.2015.1113177

Callie Norton
July 18, 2024

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