8 Online Reputation Management Tips for Dental Office Managers

September 10, 2021
min read

Key Takeaways

  • Essentials of Dental ORM: Online Reputation Management (ORM) is crucial for dental practices. Dentists should focus on generating reviews, monitoring feedback, and promoting a positive online presence. Elevate your practice's reputation to stand out in the competitive dental landscape.
  • ORM Impact on Practice Success: Dental practices must understand the pivotal role of ORM in reaching marketing and sales targets. With approximately 70% of patients relying on online reviews, effective reputation management is key for attracting new patients and reshaping your practice's digital image.
  • Benefits of ORM Improvements: Improve your dental practice's online visibility, boost patient satisfaction, and create a positive brand image. Explore the SEO-friendly strategies below to attract new patients and enhance credibility while minimizing the impact of negative reviews.
  • Actionable Tips for Office Managers: Dental office managers can use strategies such as asking for patient reviews, simplifying the review process, effective response management, direct complaint handling, patient engagement tactics, satisfaction surveys, building an online presence, and utilizing reputation management software.
  • Doctible's ORM Solutions: Doctible's reputation management tools streamline processes, automate feedback collection, and boost patient satisfaction. Uncover the power of features like the patient satisfaction tracker, automated feedback collection, and auto-responses to reviews for mastering online reputation.

Discover tips to help dental office managers improve their online reputation management.

What is online reputation management?

Reputation management involves your efforts to establish a positive brand image for your dental practice.

Learn More (Reputation Mgmt. Guide)

  • Generating a consistent flow of online patient reviews
  • Monitoring reviews
  • Addressing negative reviews to mitigate damage
  • Promoting positive reviews

Why is online reputation management important for dental office managers?

Online reviews shape your reputation, and effective reputation management helps your practice reach its marketing and sales targets.

Around 70% of people use online reviews to find their next dental practice.

Patients trust reviews and technology is changing the way dental office managers have to market their practice.

Benefits of improving your online reputation management

  • Improve online visibility and local search rankings
  • Increase patient retention and satisfaction
  • Attract new patients
  • Create a positive brand image and improve credibility
  • Minimize the impact of negative reviews
  • Improve the practice's bottom line

What can dental office managers do to improve their online reputation management?

1. Ask patients for reviews

Don't ask, don't get. Research shows most customers will leave a review if they're asked.

  • Be proactive in reaching out to your patients
  • Ask your patients to leave an honest review after their appointment

2. Make it easy for patients to leave reviews

Keep it simple. Patients are more likely to leave a review if it requires little effort.

  • Send patients a text or email with a link to review your practice
  • Provide simple directions for leaving a review on your website, on Google, or on Facebook

3. Respond to both positive and negative reviews

Every review counts. Send a prompt and professional reply to all reviews, not just the negative ones.

  • Acknowledge any complaints and offer a solution if possible
  • Show your appreciation for praise and constructive feedback

4. Address patient complaints directly

In person is best. Managing complaints quickly and effectively could make patients reconsider leaving a negative review.

  • Handle patient concerns directly before they leave your practice
  • Show that you care about trying to avoid future problems

5. Engage with existing patients

Quality over quantity. Improve the way you communicate with patients to create more positive patient experiences.

  • Share appointment reminders or relevant news via text or email
  • Contact patients via their preferred digital platform to increase engagement

6. Send patient satisfaction surveys

The more you know, the better. Surveys can help you gain valuable insights into your practice's reputation.

  • Use feedback to measure and track patient satisfaction
  • Get more in-depth data by using advanced survey software

7. Build your online presence

Brand image matters. Create relevant digital content to establish your online presence.

  • Publish regular blog posts with valuable and relevant content
  • Establish a positive image for your practice and attract new patients

8. Get help with reputation management software

Embrace technology. Use reputation management tools from platforms like Doctible to maximize your resources and improve your online reputation.

  • Generate a consistent flow of new reviews with little effort
  • Save time and automate processes seamlessly

How can Doctible help dental office managers improve their online reputation management?

Patient satisfaction tracker

Monitor patient satisfaction metrics to help your practice take corrective action and resolve issues quickly.

Automated patient feedback collection

Streamline your workflow and generate more reviews by sending review requests automatically.

Auto-respond to reviews

Engage with reviewers by quickly responding to feedback with custom templates


Request a consultation with Doctible today to learn more about how dental office managers can improve their dental practice's online reputation management.

January 17, 2024

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