Callie Norton
October 2, 2025
•
7
min read
Key Takeaways
Most optometry front desks run hot from open to close. From questions about vision versus medical insurance to back-to-back exams and eyewear pick-ups, sometimes the pace never lets up. And what’s the result? A team under constant strain.
In fact, 54% of optometrists report symptoms of burnout tied to workload and stress, with the weight of constant documentation and admin playing a major role. It’s no surprise that the front desk often takes the hardest hit.
But what if those repetitive jobs don’t have to be done by hand anymore? Here are eight tasks every optometry practice can offload with automation to make life easier for staff and better for patients.
Overwhelmed by how much of this falls on your front desk? Schedule a demo with Doctible today and see how automation can help.
Calling every patient to confirm their visit has always been one of the most time-consuming jobs at the front desk. Staff can spend hours on the phone only to reach voicemail, and when confirmations don’t come through, the result is more no-shows and a choppier schedule.
With automated reminders, patients are reached by text or email and can confirm with a quick reply. The schedule updates automatically, no-shows drop, and staff get more time back in their day.
Manually asking patients for reviews is awkward and inconsistent. Staff either forget, feel uncomfortable bringing it up, or don’t have time. As a result, practices miss out on valuable feedback and the positive visibility that comes with it.
Automated review requests take that burden off the team. Patients receive a timely prompt after their visit and can share feedback with just a few clicks. Practices build a steady stream of reviews without adding work to the front desk.
Ask any front desk staff what slows them down the most, and this will be near the top of the list. From filling out clipboards to retyping information, it’s tedious work that drags out check-in and frustrates everyone. What’s more, this kind of paperwork is more than a nuisance. Nearly 75% of clinicians say documentation tasks get in the way of patient care, and intake is one of the clearest examples.
With digital forms, paperwork is completed ahead of time and flows directly into the record. That means check-in moves faster, patients settle in sooner, and staff can finally put the clipboard down.
Nobody on your team signed up to spend half their day talking about balances. Patients call looking for clarity, staff walk them through the details, but the same questions come back again. The account still isn’t settled, and your team is left repeating a conversation that never seems to end.
Automated balance reminders and online payments take that pressure off the desk. Patients know what they owe before they call, they can resolve it on their own, and your staff get to step out of the middle of money conversations.
When a patient cancels, your staff start calling down the list, leaving messages and waiting for someone to answer. More often than not, the spot still goes unfilled, and all that effort is wasted.
With a digital waitlist, those cancellations turn into opportunities instead of headaches. The opening goes straight to a patient who wants it, and your team can get back to running the day instead of chasing names on a list.
Few things slow down the front desk like trying to keep up with changing phone numbers and email addresses. A patient forgets to mention it, another scribbles it on a slip of paper, and suddenly your staff are stuck retyping the same details again. It’s busywork that never should have landed on their desk.
With secure digital forms and online portals, patients can update their own information directly. Your team isn’t stuck correcting scraps of paper or re-entering data, and the front desk can stay focused on patients instead of paperwork.
Recalls are one of the most thankless jobs at the front desk. Staff spend hours dialing lists of overdue patients, and most of the calls go nowhere. Automated reminders handle those follow-ups instead, reaching patients by text or email and keeping the schedule full without tying up the phones.
No practice wants to lose potential patients because follow-ups fall through the cracks. Without automation, new leads can easily get buried in the shuffle of a busy front desk, and staff rarely have the time to chase them down.
Automated patient acquisition tools keep those opportunities alive. They reach out quickly to nurture interest and help convert new patients, while your staff stay focused on the people in front of them.
Your staff shouldn’t spend their day chasing phone calls, retyping forms, and managing tasks that add no value to patient care. With Doctible’s optometry patient engagement software, those jobs run automatically, giving your team more time for patients and less time on paperwork.
Doctible’s automation features include:
Your front desk doesn’t have to carry the weight of repetitive work anymore. Give them their time back, improve the patient experience, and keep your schedule running smoothly.
Schedule a personalized demo today and see how Doctible’s automation can transform your practice.
What is front desk automation?
Front desk automation uses digital tools to handle repetitive tasks like reminders, intake, and recalls. It keeps the schedule moving while giving staff more time for patients.
Does automation replace staff?
No. Automation supports your team by taking care of routine work, so staff can focus on personal interactions and higher-value tasks.
How does automation impact patient satisfaction?
Patients notice shorter waits, smoother visits, and consistent communication. That reliability builds trust and keeps them coming back.
Is Doctible HIPAA-compliant?
Yes. Doctible is fully HIPAA-compliant, with encrypted communication and secure data handling to protect patient information while streamlining front desk workflows.
Abbott, K., Auer, E., Gioia, N., DeLoss, K., Seibold, L., & Patnaik, J. (2025). Insights into burnout among optometrists in the United States: findings from a nationwide survey. Journal of Optometry, 18(2), 100552. https://doi.org/10.1016/j.optom.2025.100552
AMIA Survey Underscores Impact of Excessive Documentation Burden. (2024, June 3). American Medical Informatics Association (AMIA). https://amia.org/news-publications/amia-survey-underscores-impact-excessive-documentation-burden
How to Fill Last-Minute Openings & Build a Resilient Practice. (2024, August 4). Doctible. https://www.doctible.com/blog/fill-last-minute-openings
Morales, J., Silva-Aravena, F., & Saez, P. (2024). Reducing Waiting Times to Improve Patient Satisfaction: A Hybrid Strategy for Decision Support Management. Mathematics, 12(23), 3743–3743. https://doi.org/10.3390/math12233743
If you want the best digital patient engagement and marketing platform, you need Doctible.